If you use ChatMango or are comparing packages, you will see Tier Token and Golden Token often. Both are tokens that control usage, but they serve different jobs. This article explains plainly what each one does, when to use it, and how it relates to broadcast on Facebook and Instagram.
What is Tier Token?
Tier Token is the token allowance included with your user tier in the package you subscribe to. It is for everyday sending — for example, broadcasting to customer groups loaded in standard workflows. The Tier Token amount depends on your plan and helps shops budget message volume clearly.
What is Golden Token?
Golden Token is used for premium list loading on Instagram — audiences that require extra data pulls or selection from specific sources. It is not a token for every routine message, but it controls the "load recipients" step before a campaign starts.
What premium workflows use Golden Token?
- Custom recipients — define your own audience based on selected conditions.
- Post interactions — pull people who engaged with a post, such as likers or commenters.
- Target followers — select followers according to your targeting goal.
- Category followers — load followers by category or supported audience groups.
How Tier Token and Golden Token differ
- Tier Token — used for daily message sending within your plan quota.
- Golden Token — used when loading premium Instagram lists before sending.
- Standard Facebook work — unlimited broadcast; Tier Token is not counted per message.
- Instagram work — both sending and premium list loading are managed with separate token guardrails.
What does unlimited Facebook broadcast mean?
On Facebook, ChatMango supports unlimited broadcast — meaning messages to customers who have already messaged your page are not deducted from Tier Token one by one like some platforms. Golden Token still mainly applies to premium Instagram list loading, not routine Facebook sends.
Tips for planning token use
- Check Tier Token and Golden Token balances before every campaign.
- For a first IG campaign — start with a smaller group that does not require heavy Golden Token use.
- Use Golden Token when you need a specific audience, such as commenters on a recent post, not when blasting everyone unnecessarily.
- On Facebook — focus on content and send frequency more than per-message quota.
Summary
Tier Token is for regular sending within your package. Golden Token is for premium Instagram list loading — custom recipients, post interactions, target followers, and category followers. Facebook broadcast is unlimited. Understanding the difference helps you plan campaigns efficiently and avoid surprises when token balances change.