Shops using LINE Official Account (LINE OA) often have many customers who have added them as friends. LINE OA broadcast sends messages to all of them at once — ideal for promotions, new products, or inviting repeat orders.
What is LINE OA broadcast?
LINE OA broadcast sends messages from your LINE Official Account to friends who have added your shop. Messages appear in the customer's LINE chat, similar to a message from a friend, but sent from your business account.
Benefits for shops
- Thai customers are familiar with LINE — open rates are often strong.
- Send text, images, and links in one go.
- Works well for promotions and bringing past customers back.
- Can be combined with Rich Messages or LINE OA menus.
When to use it
- You have a promotion or new product to announce to all customers.
- You want to invite past customers to order again.
- You have important news such as delivery schedule changes or a temporary order pause.
What to watch for
- Sending too often may lead to blocks or unfriends.
- Keep messages short, useful, and with a clear next step for the customer.
- Respect LINE OA terms and message quotas.
Summary
LINE OA broadcast is a key channel for shops that have built a customer base on LINE. Combined with Facebook and Instagram broadcast, it helps you reach customers on every platform your shop actually uses.