Writing your first broadcast message often stalls at "what should I say?" This article collects examples social-commerce shops can use in practice. Swap in your product names, prices, and timing, then send through inbox on Facebook, Instagram, or LINE OA.
Principles of a good broadcast message
- Keep it short — 3–5 lines is enough; customers read on mobile.
- State the benefit clearly — price, discount, or free gift.
- Include a CTA — reply with a keyword, tap a link, or order now.
- Attach a product image with readable details — fewer repeat questions.
Example 1 — promotion announcement
🎉 Special offer for returning customers! New collection tees — 20% off today and tomorrow. Regular 390 THB, now 312 THB only. Reply "PROMO" to reserve your size before stock runs out 🛒
Example 2 — new product arrival
✨ New arrival! Genuine leather Mini Tote — 3 new colors. 890 THB, free shipping nationwide. Message your favorite color or tap the link below for more photos 👇
Example 3 — win back past customers
Hello! 💛 You ordered our moisturizer before, right? We just launched an upgraded formula. Reorder within 3 days for an exclusive 15% discount. Reply "BACK" to get your discount code.
Example 4 — flash sale
⚡ FLASH SALE today only! Sneakers now 599 THB (was 990 THB). Sizes 38–40 left, limited stock. Ends 11:59 PM or while stock lasts. Reply "FLASH" to reserve your size now 🔥
Example 5 — low-stock alert
⏰ Heads up! Bestseller lipstick #07 — only 5 left. If you asked before or showed interest, reserve now. Message quantity needed or tap the order link below.
Where to send these examples
These messages work for broadcast on Facebook Messenger, LINE OA, and Instagram. For IG, direct messages to followers or selected audiences — ChatMango is the first and only solution in Thailand that supports this fully through a browser extension. Adapt tone to your shop voice, then measure which segments respond best after sending.
Instagram: message types to use vs avoid
IG broadcast can reach followers, likers, commenters, or past customers who messaged you — pick the segment per campaign and write clear, useful copy. What to avoid is spammy or deceptive content, not messaging these customer groups.
Messages that usually work
- Promotions, new products, flash sales — clear price, discount, and time window.
- Low-stock or new-arrival alerts to followers and past customers.
- Follow-ups on comment questions — price, size, color, stock.
- Win-back messages to people who messaged or ordered before.
- Payment links, product details, order or shipping updates.
Messages to avoid
- Empty copy or a bare link with no explanation — customers often treat it as spam.
- Misleading promos, fake prices, or exaggerated claims.
- Repeating the same blast too often until people block or report.
- Content that violates Meta Community Standards (harassment, illegal content, etc.).
Adjust frequency and measure after each send — if blocks or reports rise, change the copy, slow down, or test a smaller segment before the next campaign.
Facebook Messenger: message types to use vs avoid
Messenger broadcast can reach customers who messaged your Page, chatted before, or have history with your shop — keep copy clear, on-topic, and useful. What to avoid is spammy or deceptive content.
Messages that usually work
- Promotions, new products, payment links — clear price and terms.
- Win-back campaigns to people with existing chat history with the Page.
- Order or shipping updates after purchase or an order inquiry.
- Private replies to comments when they relate to that post or product.
- Low-stock alerts or short flash sales.
Messages to avoid
- Empty copy or a bare link with no explanation.
- Misleading promos, fake prices, or exaggerated claims.
- Repeating the same blast too often until people block or report.
- Content that violates Meta Community Standards.
Measure after sending — track replies, orders, and link clicks. If response drops, refine the copy or frequency before the next campaign.
Meta policies can change. This article is practical message-content guidance for shops, not legal advice.
Summary
You do not need a blank page — use the broadcast examples above as a base. Adjust product, price, and CTA to match your campaign. Clear, short copy helps customers decide faster in the inbox.