Shops selling through a Facebook Page often have many customers in Messenger, but messaging one by one takes too long. Sending messages from the page (Facebook broadcast) lets you push promotions or new products to people who have already chatted with the page. This article summarizes the practical steps.
What is sending messages from a Facebook Page?
Sending messages from a Facebook Page means delivering messages from your business page to many customers through Messenger at once. You can usually reach people who already have a conversation history with the page — they asked about price, placed an order, or tapped a button in chat. The message goes to the customer's inbox, without waiting for the algorithm to show a feed post.
Who can your page message?
- Customers who have messaged your page before.
- People who ordered or asked about products.
- Customers who tapped buttons or replied in Messenger automations.
- Audiences with existing engagement — not strangers who never chatted.
Steps to send Messenger messages with ChatMango
- Install ChatMango on Chrome and log into your shop account.
- Open Facebook and go to the page you sell from.
- Select the Facebook broadcast menu in ChatMango.
- Choose your audience — past messengers or a list from a previous campaign.
- Write your message, attach a product image or payment link, and set the message count.
- Send, then review the report — successful deliveries, replies, and orders.
Messages that tend to work for page customers
- State the offer clearly — price, discount, or bonus item.
- Add a deadline — flash sale or low-stock alert.
- Include a clear CTA — "Message us ORDER" or "Tap the payment link."
- Attach a product image — helps customers remember and decide faster.
How is it different from a page post?
Page posts depend on algorithm reach, which often declines over time. Messenger messages go directly to the inbox of customers who already chatted with your page. Open rates are often better than feed posts. This works well for short promotions and bringing past customers back to buy again.
What to watch for
- Do not send so often that customers block the page — plan in cycles.
- Content should be useful — not spam.
- Use message limits (tokens) — protect your budget.
- Measure after sending — track replies, orders, and link clicks.
Facebook Messenger: message types to use vs avoid
Messenger broadcast can reach customers who messaged your Page, chatted before, or have history with your shop — keep copy clear, on-topic, and useful. What to avoid is spammy or deceptive content.
Messages that usually work
- Promotions, new products, payment links — clear price and terms.
- Win-back campaigns to people with existing chat history with the Page.
- Order or shipping updates after purchase or an order inquiry.
- Private replies to comments when they relate to that post or product.
- Low-stock alerts or short flash sales.
Messages to avoid
- Empty copy or a bare link with no explanation.
- Misleading promos, fake prices, or exaggerated claims.
- Repeating the same blast too often until people block or report.
- Content that violates Meta Community Standards.
Measure after sending — track replies, orders, and link clicks. If response drops, refine the copy or frequency before the next campaign.
Meta policies can change. This article is practical message-content guidance for shops, not legal advice.
Summary
Sending Facebook / Messenger messages from your page helps shops reach past customers directly and quickly. Pick people who have already messaged you, write clear copy, and measure after sending. ChatMango supports Facebook broadcast together with Instagram and LINE OA in one browser extension for multi-platform shops.