Shops selling on Instagram often want to send direct messages to target customers — followers, post likers, or commenters — to announce promotions or win repeat orders. This article covers practical IG broadcast steps using ChatMango.
What is Instagram broadcast?
Instagram broadcast means sending direct messages from your shop account to many customers at once, usually with the same or similar copy. Unlike messaging one person at a time, broadcasting saves time when your audience is large — all followers, recent post likers, or people who commented on a product post.
How to choose your audience
- Followers — good for general promotions or new product announcements.
- Post likers — already engaged with your product; often convert well.
- Commenters — high intent; more likely to reply or ask about price.
- Lists from a previous campaign — follow up with people who have not ordered yet.
Steps to broadcast on IG with ChatMango
- Install ChatMango on Chrome and log into your shop account.
- Open Instagram in the browser where you are logged in.
- Select the IG broadcast menu in ChatMango.
- Pick your audience — followers, likers, commenters, or a custom list.
- Write your message, attach an image or link if needed, and set the message count.
- Send, then review the report — successful deliveries and replies.
Writing messages that work
- Lead with a clear benefit — the offer, price, or what the customer gets.
- Add urgency — "Until tonight" or "Only 10 left" encourages action.
- Include a clear CTA — "Message us ORDER" or "Tap the link below."
- Keep it short and easy to read on mobile.
Why Thai shops choose ChatMango for IG
Broadcasting Instagram direct messages to followers, likers, and commenters is not something every tool can do. ChatMango is the first and only solution in Thailand that supports it fully in one browser extension — together with Facebook and LINE OA broadcast for multi-platform shops.
What to watch for
- Do not send so often that customers get annoyed — plan in cycles.
- Use message limits (tokens) — protect your budget.
- Send only useful content — clear offers, readable images, working links.
- Record results after sending — know which campaigns are worth repeating.
Instagram: message types to use vs avoid
IG broadcast can reach followers, likers, commenters, or past customers who messaged you — pick the segment per campaign and write clear, useful copy. What to avoid is spammy or deceptive content, not messaging these customer groups.
Messages that usually work
- Promotions, new products, flash sales — clear price, discount, and time window.
- Low-stock or new-arrival alerts to followers and past customers.
- Follow-ups on comment questions — price, size, color, stock.
- Win-back messages to people who messaged or ordered before.
- Payment links, product details, order or shipping updates.
Messages to avoid
- Empty copy or a bare link with no explanation — customers often treat it as spam.
- Misleading promos, fake prices, or exaggerated claims.
- Repeating the same blast too often until people block or report.
- Content that violates Meta Community Standards (harassment, illegal content, etc.).
Adjust frequency and measure after each send — if blocks or reports rise, change the copy, slow down, or test a smaller segment before the next campaign.
Meta policies can change. This article is practical message-content guidance for shops, not legal advice.
Summary
Instagram broadcast helps shops message followers, likers, and commenters systematically. Pick the right audience, write clear copy, and measure after sending. For a tool that truly supports IG broadcast in Thailand, ChatMango covers it in one browser extension.