You sent a broadcast but are not sure it worked. Exporting a report after a campaign ends gives shops a clear picture in numbers — how many succeeded, where things failed, how long it took, and what to adjust next time. This article explains what to look for in the Excel file and how to use that data to decide.
Why export after a broadcast
- Real-time send screens are great while sending, but data often disappears from the UI once the campaign ends.
- An Excel file lets you compare multiple campaigns over time.
- Share results with your team or shop owner without opening the extension every time.
- Find recurring failure causes and adjust your audience for the next round.
Key fields in the report
Recipient status
Each row usually shows whether each customer received the message — sent, in progress, or failed. The success ratio helps evaluate the quality of the audience you selected.
Failure reason
If there is a reason column, look for repeating patterns — blocked customers, accounts that cannot receive messages, or platform limits. If the same reason appears hundreds of times, that audience may not fit this campaign.
Duration
Total campaign duration helps you plan ahead. If sending to thousands takes a long time, consider splitting into batches or choosing a window when your team can monitor results.
Summary metrics
- Total sends — how many messages were attempted.
- Succeeded / failed — what share actually delivered.
- Total duration — from start to finish.
- Sender or page info — useful when the shop runs multiple pages or accounts.
Use the report to improve the next campaign
- Low success rate — try a different audience, such as recent post likers instead of all followers.
- Repeating failures — exclude groups that cannot receive messages before the next send.
- High delivery but flat sales — adjust copy or offers, not just audience size.
- Save every file — compare which campaigns delivered the best return.
Export in ChatMango
When a broadcast finishes, ChatMango can expose an Excel export with recipient status, failure reason, duration, and summary metrics. This works across Facebook, Instagram, and LINE OA workflows in one browser extension — including Instagram DM broadcast, the first and only solution of its kind in Thailand.
Summary
Measuring broadcast results should not end at "done sending." Excel export shows recipient status, failure reasons, duration, and summary numbers so shops can adjust audience and messaging on the next campaign with real data.